The C2K Blog
Published: 3/6/2012You can never talk too much about employee engagement and CSR. With good reason. Engaged employees are happy employees and that’s good for the bottom line. How companies engage employees varies widely, but there’s one key to making it successful. You have to make it about them.
Published: 2/21/2012Breaking up is hard to do. Making up can be even harder. It requires vulnerability, honesty and a willingness to admit mistakes. A year ago I wrote about the large number of companies being expelled from the UN Global Compact and the potential impact it had on a company’s stakeholders. I encouraged those remaining to hold to their commitments to the Compact’s 10 Sustainability Principles rather than be expelled and send a mixed message to stakeholders about their intentions.
Last week, the UN Global Compact announced it had expelled even more companies bringing the total to 3,123. What’s maddening about those increasing numbers is that maintaining membership in the Compact is easy. Companies are not asked to be perfect on all measures. They aren’t even required to report on all ten principles. Instead, the Global Compact encourages continuous improvement and a focus on quality over quantity.
Published: 2/15/2012With all of the recent focus about Apple’s supply chain woes, it can be easy to forget that there are companies making positive efforts to advance human rights within their supply chains. Some have implemented these efforts of their own accord while others, like Apple, were prompted to act due to public outcry when abuses were brought to light. There are many examples, but I’d like to tell you a story about a company that sensitively addressed local customs and culture to bring change to a community and help ensure the sustainability of its supply chain. It all started more than 10 years ago…
Published: 2/7/2012Much like an orchestra, Corporate Social Responsibility produces a more pleasing result when all players are included in its efforts. While the melody played by a single instrument can be beautiful, there is nothing quite like the richness of a full orchestra playing in harmony.
Only when multiple players come together with a holistic and innovative response to issues, such as in Transformational Partnerships, can the full potential of CSR be realized. When the brightest minds from the private sector, not-for-profits, governments and agencies like the UN are united, innovative and sustainable solutions can be created far beyond what any one party can accomplish alone.
Published: 2/2/2012“When you are increasingly naked, fitness is not optional. Survival will force you to get buff.” – Don Tapscott and Anthony Williams in HuffPost Business
It’s time for companies to shed their bulky clothing and show the world what’s underneath. Some of what’s under there will look pretty good and some of it will need some shaping up. Either way, we want to see what you’ve got.
Published: 1/31/2012Finding Humanity Amid Profits: Widening the CSR Aperture Beyond Compliance
“(The) erosion of societal values has progressed particularly in the business world, and is also one of the primary reasons of the current economic crisis. The enterprise has transformed from a purposeful unit to a functional unit: the purpose of an enterprise – to create goods and services for the common good – in society has been replaced by a purely functional enterprise philosophy, aimed at maximising profits in the shortest time possible with the aim of maximising shareholder value.”
Published: 1/26/2012The Power of the Dragon: 2012 is the Year for Change The Year of the Dragon could prove to be auspicious for advances in Corporate Social Responsibility. The Dragon is said to bring the Four Blessings of the East: wealth, virtue, harmony and longevity. If we place corporations (including those now meeting in Davos for the World Economic Forum) in the role of the Dragon, here's what we'd like to see them deliver this year:
The current economic crisis is top of everyone's mind. The WEF suggests we all need to do More With Less. The OECD is predicting a decline in cash disbursements from government to not-for-profit organizations, reducing or removing what is often their core source of funding. The Occupy Movement is seeking economic equality. Money, particularly lack of it, is big news. But there is value in austerity as a trigger for ingenuity and innovation.
For people, businesses and the planet to prosper, efforts need to be directed to solutions that are both sustainable and responsible - from an ethical and sustainable supply chain to engaged employees to respect and support for the wider community and the environment.
Founder of Company2Keep
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