The C2K Blog
Published: 1/31/2012Finding Humanity Amid Profits: Widening the CSR Aperture Beyond Compliance
“(The) erosion of societal values has progressed particularly in the business world, and is also one of the primary reasons of the current economic crisis. The enterprise has transformed from a purposeful unit to a functional unit: the purpose of an enterprise – to create goods and services for the common good – in society has been replaced by a purely functional enterprise philosophy, aimed at maximising profits in the shortest time possible with the aim of maximising shareholder value.”
Published: 1/26/2012The Power of the Dragon: 2012 is the Year for Change The Year of the Dragon could prove to be auspicious for advances in Corporate Social Responsibility. The Dragon is said to bring the Four Blessings of the East: wealth, virtue, harmony and longevity. If we place corporations (including those now meeting in Davos for the World Economic Forum) in the role of the Dragon, here's what we'd like to see them deliver this year:
The current economic crisis is top of everyone's mind. The WEF suggests we all need to do More With Less. The OECD is predicting a decline in cash disbursements from government to not-for-profit organizations, reducing or removing what is often their core source of funding. The Occupy Movement is seeking economic equality. Money, particularly lack of it, is big news. But there is value in austerity as a trigger for ingenuity and innovation.
For people, businesses and the planet to prosper, efforts need to be directed to solutions that are both sustainable and responsible - from an ethical and sustainable supply chain to engaged employees to respect and support for the wider community and the environment.
Founder of Company2Keep
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